Loading...
Academic / Research Project
Customer Segmentation Analysis
Project Vision
Developed a comprehensive machine learning project for customer segmentation using the KMeans clustering algorithm and market basket analysis using the Apriori algorithm. Performed exploratory data analysis, feature engineering, and comparative evaluation of clustering approaches to derive actionable business insights from customer purchase behavior.
Key Features & Innovations
KMeans clustering for customer segmentation
Apriori algorithm for market basket analysis
Exploratory data analysis and feature engineering
Comparative evaluation of clustering approaches
Final Outcome
"Actionable business insights from customer purchase behavior analysis"
Project Links
Built With
PythonJupyter NotebookScikit-learnPandasMachine Learning